Hiring The Best Agent

Recruting a Agent 10-11-13Need an agent to sell your home? The dos and don’ts, the way to select the Right Real Estate Agent.

There are countless decisions to be made when selling a home and many of them will significantly affect whether or not you are able to get a contract to closing, make a profit and how much time it takes to sell your home.  A real estate agent can offer specialized knowledge in research, marketing and negotiations to help you meet or exceed your goals.  According to the National Association of REALTORS®, 82 percent of home sales are the result of agent connections.

Finding the right real estate professional requires doing a little research and asking a few questions.  NEVER choose a REALTOR® on price alone.  An agent cannot magically raise the selling price of the house. They and you have no real control over market price…buyers do.  The lender will require an appraisal for the property and will base financing for the borrower off the sales price or the appraisal whichever is the LOWER of the two.  The appraiser will make a value determination based on SOLD properties only, not current list prices.  Also consider the buyer and their buying strategy.  The purchaser won’t willingly pay too much and it’s likely that he or she will have their agent do research on the market and try to find the best product for the best price.   These facts simply cannot be changed, no matter which Realtor you select.  In spite of these unchangeable factors, the agent you select must be diligent, knowledgeable, resourceful, and care about your needs.

Below are some key points to look for in choosing your agent.

Your Real Estate Professional should:

  • Serve as your advocate and representative when dealing with buyers, buyers’ agents and service providers.
  • Help you establish a fair asking price that also meets your goal of a successful sale.
  • Make you aware of all the complicated local and state requirements affecting your transaction as a seller including disclosure requirements.
  • Design a personalized marketing plan that will promote your home 24 hours a day, seven days a week. Tactics should include the Multiple Listing Service, financing options for potential buyers, direct mail campaigns, fliers, yard signs, target marketing to the “Most Likely Buyer” for your property, Internet listings in a variety of sources and possibly open houses.
  • Advise you on how to present your home aesthetically to maximize its appeal to buyers.
  • Review all written offers and discuss their advantages and disadvantages.
  • Assist you in negotiations and in making counteroffers.
  • Prepare a Seller’s Estimated Proceeds Sheet for each offer.
  • Represent you throughout the transaction from contract to closing.
  • Be knowledgeable in the technology resources that facilitate the transaction.
  • Attend the closing and mediate any last-minute obstacles to ensure a smooth, successful transaction.

Provide referrals to proven service providers, including title companies, inspectors, appraisers, pest control, moving companies and more.

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